Our Creative Services team were engaged to manage the event naming, identity and communications campaign in order to drive maximum engagement and ticket sales for this inaugural event.
This was the fastest selling event on record (3 Weeks) for Pearson due to a clear and recognizable identity and a targeted strategic campaign.
The ci Solution
This was the first time Pearson had used a specialist event agency to develop and execute their event creative strategy. We had helped the client from a position of concern that they would not achieve enough registrations to having to close registrations 6 weeks earlier than expected.
The focus of the campaign was SMS and EDMs at staged intervals to develop intrigue and excitement. We provided full event website management for the forum which formed the central hub for all ongoing communications for the event.
cievents delivered a fully integrated campaign for the event across digital and print mediums. A unique campaign and visual identity was developed, that aligned with Pearson’s brand guidelines.