Google Cloud Summit was the first Google Cloud customer event in Australia. This free event would set the benchmark for future Cloud Summit events in the APAC region.
Google Cloud’s focus was to highlight their strengths from a customer-centric viewpoint, bringing developers and customers together to build greater relationships.
The ci Solution
From an event perspective, our approach was to keep audience communication and the event experience smart and seamless with impeccable technology peppered throughout. Both the live and online systems were developed to capture and measure delegate analytics that would help shape the 2018 event scope.
Each delegate received a ‘smart badge’ that captured their engagement through the day, feeding into a live event dashboard enabling Google and their partners to send content to customers and drive sales leads in real time.
‘BIG congratulations on your very first Google Cloud Summit in Australia!
The execution, insightful content and overall experience were best in class. We had a fantastic time meeting your customers, team and partners - and couldn’t have asked for a better execution of our brand and joint value proposition.
We look forward to continuing working and leveraging our strategic partnership to solve customer problems together.’ - Intuit
The one day live event experience included a plenary for 1200 pax, live breakout tracks, a separate VIP leadership event and a post-event networking function.
The event also included an exhibition for 20 of Google's partners and an analyst event to help develop advocates for the Google Cloud brand.
Delegate movement was tracked throughout, again feeding into post-event analytics & key learning’s, with a live plenary and twitter feed available to capture and amplify event content in the market.
Communication did not stop at the end of the event with a dynamic survey based on individual journeys distributed immediately post event.
- 1608 registered to attend
- Live stream viewers reached 2000 | 776 viewing hours
- 13 press articles
- #googlecloudsummit trended in Sydney on Twitter at #2
- 1.1M impressions on Twitter
- 20 sponsored partner booths | 1397+ leads received
- Overall event experience = 93% great – excellent survey result
“It was brilliant, mind blowing and my entire team are so excited”
News Corp Australia