Emirates Marquee, Melbourne Cup

Emirates Marquee Melbourne Cup

The Brief

 

The Emirates Marquee had grown to become the talking point of the Melbourne Cup’s Birdcage precinct, showcasing a different destination from the Emirates Airline route each year. Dubai was one of the most challenging, as it was to feature ‘Emirates home-town’, where authenticity would be the key prerequisite of the project.

QUICK STATS

 

Program

Marquee Design and Build

Event

Melbourne Cup

Attendees

Invitation only 'A' list

Emirates Marquee Melbourne Cup Internal

The ci Solution

 

cievents developed an event design concept that married the past and present of this fascinating cosmopolitan metropolis. The striking exterior design concept, dubbed ‘The Pearl of the East’, referenced the traditional architecture of the city and its rich pearling history, incorporating wind towers, shady pavilions and Bedouin-style tents. 

"As a result of the level of detail and authenticity in this year's Marquee the reaction has been phenomenal!"

Emirates Marquee Building

A life-size copper and brass camel statue, called Al Montaser (The Winner) stood sentinel at the entrance of the marquee, welcoming guests inside.

The interior of the marquee was a veritable Aladdin’s cave of color and opulence, and reflected Dubai as ‘The City of the Future’. Upstairs, a nine-sided Waha (well) drew the eye, boasting hundreds of rose petals like the finer resorts in Dubai, offering guests a culturally apt center and talking point.

Custom-made carpet throughout the marquee radiated out from the Waha, reflecting its nine-sided shape and ensuring the essence of Dubai was threaded throughout the interior. Hanging above the Waha was an Arabic chandelier, hand-crafted and specially imported for the marquee.

The Marquee was the culmination of six months of design and planning to complete the 600 sqm ‘destination’ for the hundreds of A-list Emirates guests.

Feedback was phenomenal, with Emirates Airlines praising that year’s Melbourne Cup Carnival Marquee as one of the best ever with very strong media attention across the Carnival.

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Red Carpet with light up letter

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