The Brief
The business objective for Subaru was to inspire the dealer network on the direction of the business for the next 12 months and beyond.
The Business Forum was the definitive opportunity to highlight new vehicle developments, deep-dive into the marketing plan progression and allow a preview of concepts for the fresh retail dealership creative and design.
QUICK STATS
Program
Subaru Business Forum 2019
Attendees
200
Destination
Hyatt Regency, Sydney
The Solution
A seamless event, which in its simplicity allowed for a deeper understanding of the content and key messaging without distraction.
The event reflected the methodology of Kaizen and Wonderment with small touches that supported and enhanced the attendee experience.
"I just wanted to thank you again for an incredible event on Monday. The feedback from the network on the professionalism and quality of the event was outstanding.
Well done as always."
Colin Christie - Managing Director, Subaru Australia
Pre-function
Visual concepts turned the pre-function area into a gallery showcasing the new dealership creative and design with full wall projection replicating Subaru dealerships with starscape in the evening.
The Stage
To fully immerse the speakers within their content, a high resolution LED stage solution was designed for high impact in a streamlined look and feel.
A high gloss white stage reflected the content in a minimalist layout, ensuring focus on key messages and the visuals.
The content was designed to interact with the three separate walls, independently, or as a whole widescreen for significant impact.
The Content
Utilising the three screens in different configurations allowed for a more dynamic presentation which supported the storytelling of the presenters.
Building the bespoke content into a show presentation allowed for a stunning end product in an informative and engaging fashion.
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