McLaren Australian Grand Prix Experience

McLaren Event 2018

The Brief

 

McLaren Automotive engaged cievents to design and manage their exclusive Melbourne Grand Prix experience, including their hospitality Skydeck Lounge at the Australian Grand Prix.

It was imperative the McLaren guests were treated to an unforgettable experience, creating memories that would resonate with them for years to come.

QUICK STATS

 

Program

Hospitality

Event

Australian Grand Prix

Destination

Melbourne

McLaren Launch

The ci Solution

 

cievents created a guest experience that became the envy of all the attendees at the track.

With a world-class menu designed by Adam d’Sylva and a prime view of the start and finish line, cievents created a bespoke lounge combining modern luxury and a relaxed environment amongst the centre of the formula one action.

Testimonial

“The team at cievents were enthusiastic and professional, ensuring the execution of a world-class hospitality experience surrounding the Melbourne F1 Grand Prix in 2016.” McLaren Marketing & PR Manager

McLaren Skydeck

 

cievents arranged a 3-day program of exclusive experiences including VIP pit tours, helicopter tours of the Albert Park circuit, customised McLaren gifts and bespoke transfer services.

Off-track guests were treated to a luxurious cocktail party at Mon Bijou’s exquisite penthouse space with panoramic views of Melbourne's skyline, and a guest appearance from Jensen Button. The 120 guests then came together for dinner at Melbourne's most awarded fine dining restaurant – Vue de Monde.

ci delivered a striking, unique and memorable experience within the required budget and with a very limited lead time.

The McLaren Skydeck Suite was the envy of its competitors and one of the best places to sit back, mingle and experience the Formula 1 Australian Grand Prix.

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