Incorporate storytelling in your corporate event

Humans have been telling stories since we lived in caves. We communicated using visual codes, drew pictures on cave walls and passed down tales of adventure orally from generation to generation.

Audiences won't always get excited about a lecture, but they will always be invested in a good story.

Today, we still employ verbal communication, images and the written word, but also harness the power of more modern technology such as film and virtual reality.

People won't always get excited about a lecture, but they will always be invested in a good story. We don't relate as well to facts and figures as we do to a story - 92 per cent of consumers want a brand to advertise in a way that feels like a story, according to One Spot. Finding a way to employ storytelling techniques at your next conference is therefore an excellent way to make a corporate event more engaging. 

We look at what storytelling can do for your upcoming business event and ways you can incorporate it.

What is storytelling in the context of the business world?

In the corporate world, storytelling is a way of making a business more relatable to its customers. This is because stories are all about emotional connection - about finding something that people can relate to.

Audiences will always invest in a  good story at an event


By making themselves relatable, whether it's by stressing their humble origins, using down-to-earth language, or putting the voice of the client first, businesses can better engage with their employees and customers.

So, how can you use storytelling to engage attendees at a business event?

What are the benefits of incorporating storytelling into a corporate event?

Employing storytelling at an event can foster brand awareness and encourage attendee engagement and satisfaction.

Employing storytelling at an event can foster brand awareness and encourage attendee engagement and satisfaction.

If you think about your typical, traditional corporate event, it's all about attending 'informative seminars' and presentations. There might be a networking event during the evening and a guest speaker that spices things up a bit, but the majority of the content is often dull. This is where there's an opportunity for storytelling to generate a more compelling program for your delegates.

The more fun attendees have, and the more they can connect with the content being presented to them, the more engaged and satisfied they will be. And if you want a successful conference, ensuring attendee satisfaction is paramount.

What are some ways you can use storytelling at your next business event?

There are many ways you can incorporate storytelling at your next business event. The important thing to remember is that you'll need to tailor your storytelling methods to the type of event you're holding, and your brand.

Here are a few ideas to consider:

  • Weave a story into entertainment segments: The entertainment acts are generally the highlight of any corporate event, so delegates are already excited about them. At a conference we helped organise for Luxottica, we incorporated storytelling into the event by opening with a 'Design Through Time' fashion and dance showcase that told a story of the history of design over the last 50 years and included video footage of Luxottica's stores. 
  • Integrate video content: When you're brainstorming creative ways to improve attendee engagement at your event, consider integrating video content into the program. Use short snippets of video during presentations to keep attendee engagement high. You can incorporate real life case studies using ordinary people that attendees can relate to. You could also collect video footage during the event itself and use it for a post-event video that tells the story of a successful conference. 
  • Use innovative technology: New technologies such as virtual reality and augmented reality can also be used to tell visual stories that will delight and inspire your attendees. You can use technology to put on an event that makes attendees feel they themselves are inhabiting a story, such as when we put on a Masquerade Ball for NSW Flight Centre staff. Our creative team installed a large projection cylinder that made delegates feel that they were actually at a real-life Masquerade Ball.
  • Harness social media: Use social media to tell stories about the event itself in real time. Get your event production team to capture key moments from the event with Instagram stories, Snapchat and Facebook live. Consider following one of the attendees throughout the event and getting them to post regular updates on social media.

Incorporating storytelling into your business event requires a great deal of creative thinking. That's why it's so important to choose the right events agency. cievents leads with creative. Our team talks to you about your goals and tailors the event planning and production specifically towards those. 

Talk to us about how we can harness the power of storytelling to make your next corporate event a success.

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