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For some businesses starting the process of building a SMM programme is daunting, with no set process in place and stakeholders booking and managing these meetings in multiple different ways. As your SMM programme develops so does cimeetings to deliver greater efficiencies and year on year savings for your business.
When it comes to engaging with key stakeholders and prospective customers, B2B events offer something that virtually no other advertising platform does - genuine face-to-face interaction that can lead to tangible, successful outcomes. But what makes them so valuable and what can attendees gain from participating?
Your event must be marketed with respect to your strategic goals. Find out how corporate event management can help you develop a holistic marketing strategy.
Measuring corporate event success can be tricky if you haven't defined success from the outset. Here are some key metrics to consider when developing your corporate event strategy.
Motivating your delegates to take the right actions doesn't happen automatically. You need to develop a thorough delegate journey to drive key strategic outcomes.
Making your corporate events more environmentally sustainable isn't just good for the planet, it benefits your business too. Create a green event strategy now.
Strategic meetings management is a powerful tool for driving key business outcomes. We debunk a few unfounded concerns about strategic meetings management programmes.
Wellness is a consumer trend that event planners must pay careful attention to. Integrate wellness into your next event authentically with cievents.
Strategic meetings management is the answer to a decentralised, ambiguous event strategy. Ask these four critical questions before you approach an SMM program.
Every event has an underlying goal. To make sure you're seeing positive return on investment, you need to utilise every avenue to ensure each event shines.
Without a careful strategic approach, your everyday conference can very quickly become a case of "been there, done that". How can you subvert the conference format?
2019 will be a big year for the global meetings and events industry. What trends can we expect to see emerging or continuing through the new year?