| We understand that when customer loyalty increases, so do profits. Yet many marketers measure the effectiveness of loyalty programs on behavioural measures such as 'share of wallet' or 'purchase frequency'. While these are likely to create customer loyalty to the program - perticularly its points, prizes, and promotions - the danger is the customer is trained to expect a reward every time they buy, too often perceived as a ‘discount’. To us, successful loyalty marketing programs should go beyond to create loyalty to the brand. We measure performance on a combination of behavioural and attitudinal measures with the objective of focusing and deepening the existing customer relationship
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by offering relevant rewards that reinforce the brand values.
Ask yourself: are my initiatives creating loyalty to 'points and prizes' or to the brand? Am I really measuring what it is I want to achieve? Am I getting a return for my business? If you’re uncertain – it’s time you talked to us.
Our services include:
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Reward program strategy, design
& production |
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Merchandise reward fulfilment: electrical, lifestyle, sporting, travel, educational items & more |
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On-line data management
& redemption |
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Incentive program tracking |
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who we are