OPAL Launch

EVENT
OPAL Launch - Nuclear Research Reactor

LOCATION
Sydney, Australia

ATTENDEES
200 - 300

Task

Changing human perceptions and focusing on the positives of current technology.

Dignitaries

Prime Minister of Australia, Mr John Howard

International Ambassadors and their staff

Event Summary

ANSTO required the services of an experienced, qualified event management company to organise the three launches, working closely with the organisation to ensure that the experience of all attendees was a positive and memorable one, as well as ensuring that all those interested in the event but not attending had their knowledge of and perspective towards ANSTO enhanced.

1. Relevant: This event presented an invaluable opportunity to raise the profile of ANSTO and increase awareness to the Australian community of ANSTO and its functions.

2. Original: A unique purpose built one off event launched by (then) Prime Minister John Howard that generated extensive media coverage.

3. Impact: Seamless high end delivery of and event generating national media coverage in: news papers including Sydney Morning Herald, the Daily Telegraph and the Australian and all major news bulletins on television and radio stations across Australia.