Hot destinations for 2008
and beyondInsights by Gayee McGrath, General Manager, CiEvents Travel continues to be identified as a top motivator, and the incentive travel market is on the rise again and approaching 2000 record levels. Egypt and Vietnam are hot lures topping the list to get the competitive juices flowing.Old favourites, New York and Paris, are also on the list and guaranteed to capture the imagination, while Shanghai and India are likely future choices designed to send those sales figures climbing by motivating people to achieve particular goals.
|
|
One strategy for a successful program is creating a program that has aspirational value -somewhere they haven't been before with an itinerary that they can't recreate later by themselves. Alternatively, it could be an iconic city like Paris or New York. As soon as you think of those destinations you can see that you can tap into so many angles to motivate people and keep them focused.China, Hawaii and South America are attracting attention while India is also starting to appear on the incentive travel radar,
| |
who we are